Robert Irwin/Sharon Eyal
Robert Irwin/Sharon Eyal
Commissioned by LAS Art Foundation, Light and Space (Kraftwerk Berlin) is a major site-specific installation by American artist Robert Irwin at Kraftwerk Berlin, a former thermal power station that was later resurrected as a techno club. Irwin who pioneered the Light and Space movement of the 1960s intervenes in Kraftwerk’s industrialist architecture with a 16 × 16 metre freestanding wall of white and blue fluorescent light tubes to prompt visitors to interrogate the very notion of perception itself.
A series of dance performances by Israeli choreographers Sharon Eyal and Gai Behar have been shown alongside the installation offering a multiplicity of experiences.
The identity explores compositions whereby the typography is being immersed in a diffuse ray of light that can extend beyond the border of a single canvas and create an array of iterations. To differentiate between both exhibitions, we inverted the background colours and used two different colour overlays.
Combined with Neue Haas Grotesk, the title typography is set in all-caps GT America Condensed for its unique blend of American Gothic and European characteristics in reference to the minimalism associated with Irwin’s work and Eyal’s choreography.
Year: 2021
Client: LAS Art Foundation
Visual identity, exhibition graphics
Photography (except of installation views): Marcel Lunkwitz
Credits: Robert Irwin, Light and Space (Kraftwerk Berlin), 2021.
Commissioned by LAS Art Foundation.
Photo: Timo Ohler. VG Bild-Kunst, 2021.
Robert Irwin/Sharon Eyal
Robert Irwin/Sharon Eyal
Commissioned by LAS Art Foundation, Light and Space (Kraftwerk Berlin) is a major site-specific installation by American artist Robert Irwin at Kraftwerk Berlin, a former thermal power station that was later resurrected as a techno club. Irwin who pioneered the Light and Space movement of the 1960s intervenes in Kraftwerk’s industrialist architecture with a 16 × 16 metre freestanding wall of white and blue fluorescent light tubes to prompt visitors to interrogate the very notion of perception itself.
A series of dance performances by Israeli choreographers Sharon Eyal and Gai Behar have been shown alongside the installation offering a multiplicity of experiences.
The identity explores compositions whereby the typography is being immersed in a diffuse ray of light that can extend beyond the border of a single canvas and create an array of iterations. To differentiate between both exhibitions, we inverted the background colours and used two different colour overlays.
Combined with Neue Haas Grotesk, the title typography is set in all-caps GT America Condensed for its unique blend of American Gothic and European characteristics in reference to the minimalism associated with Irwin’s work and Eyal’s choreography.
Year: 2021
Client: LAS Art Foundation
Visual identity, exhibition graphics
Photography (except of installation views): Marcel Lunkwitz
Credits: Robert Irwin, Light and Space (Kraftwerk Berlin), 2021.
Commissioned by LAS Art Foundation.
Photo: Timo Ohler. VG Bild-Kunst, 2021.